For Facility Operators — Founding Member Program
Give Families a Reason
to Call You First
Houston’s fastest-growing senior living directory. Founding Members appear first — above 900+ unclaimed and free-tier facilities.
Launch founding rate — locks in forever
$79/mo → $49 /mo
— or —
No contracts · Cancel anytime · Founding rate locked for life
The Reality Right Now
A family searches “assisted living Katy TX” and sees your facility 4th — below three facilities with gold badges and 20 photos each.
The first result gets the call. Families rarely scroll past the top three. Right now, your HSLG listing shows bare HHSC data — one photo, no pricing, no story. A Founding Member listing changes that.
Free vs. Founding Member
| Feature | Free Claimed | ★ Founding Member $49/mo |
|---|---|---|
| Listing badge | Teal ✓ Verified | ★ Gold Featured Listing |
| Photos | 1 hero photo | Full gallery — up to 20 |
| Description | 150-word message | 500 words + virtual tour embed |
| Pricing display | ✗ | ✓ Show your pricing ranges |
| Availability status | ✗ | ✓ “Accepting Residents” banner |
| Search placement | Standard order | Priority — above free + unclaimed |
| Respond to reviews | ✗ | ✓ Director-styled response |
| Portal dashboard | ✓ Analytics + leads | ✓ Full dashboard |
| Staff spotlight section | ✗ | ✓ 2–3 staff profiles |
| Pinned facility update | ✗ | ✓ One pinned post |
Why Founding Members Win More Families
Priority Placement
Every neighborhood search and Care Matcher result puts your facility above 900+ free and unclaimed listings. Families see you first.
Full Photo Gallery
Upload up to 20 photos. Listings with 15+ photos earn 3–4× more contact clicks. Show your community — don’t let a bare profile define you.
Pricing Display
Families are 60% more likely to call when they see pricing upfront. Show your ranges by room type and care level. Stop making families guess.
Respond to Reviews
Families read reviews and responses. A professional “Response from Management” builds more trust than any ad. Free listings cannot respond.
Analytics Dashboard
Know exactly how many Houston families viewed your page, clicked your number, and found you through Care Matcher — every month.
Availability Status
Display “Accepting Residents” or “Call for Availability” on your listing. Families in urgent situations filter for available facilities first.
Limited Availability
Founding membership is limited to 50 facilities at launch.
After that, the price rises to $79/mo permanently. Founding Members who sign up today keep $49 for as long as they’re a member — even after the price increases.
“While you’re reading this, another Houston facility just upgraded. Priority placement is first-come, first-served in each neighborhood.”
Ready to Become a Founding Member?
Lock in $49/mo before it rises to $79. Gold badge, priority placement, full photo gallery, analytics, and review responses.
$79/mo → $49/mo
No contracts · Cancel anytime · Rate locked for life