Admissions Director (86000)

Regency Integrated Health Services · Houston, TX Full Time
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Job Description

Description Primary Responsibilities As the Admissions Director, this position will manage the admission systems through oversight of the Admissions Coordinator, management of the facility or multi facility sales and business development teams as well as building a strong working relationship with the hospital liaison. The Admissions Director is responsible for promoting the services of the facility to generate inquiries, gathering and communicating information necessary for the interdisciplinary team to determine appropriate admissions. Essential Functions The Admissions Director is responsible to build and grow revenue through inquiry and census growth Responsibilities include ensuring a smooth patient transition to the facility, overseeing the timely and accurate completion of admission agreements and welcome packets, accurate communication to the clinical team and other department heads Develop and maintain relationships with existing customers within the general community and develop new referring relationships within the medical professional community to include but not limited to area physicians, social service departments, hospital discharge planners, governmental agencies, and other professionals or groups that may influence inquiries Communicate with same for the purpose of educating and building awareness of the facility's scope of services Responsible for directing facility sales and business development efforts, including chairing the Internal Business Development Committee meetings Manage and train the internal backup sales/admission team on inquiries, tours and closing skills and customer-oriented completion of the Admissions Agreement and Welcome packet It requires the management and oversight of the marketing budget, sales and business development planning meetings and all marketing events Promote facility services, including nursing and therapy services Conduct facility tours when in the facility or by appointment Develop and document the results from monthly community education/awareness programs Participate in morning department head meeting by providing the team information regarding admission/readmission information and upcoming promotional activities, community education/awareness programs Develop 30/60/90 days sales call calendar (in person) to include but not limited to hospitals, telephone call to a former referral source who stopped referring, physicians, home health, hospice, assisted livings, retirement communities, adult day care, independent living, housing authorities, etc. Follow company sales cycle process Cold call/ Make appointments to potential referral sources – close the call/follow up plan Must be out of the facility 75% conducting sales calls, attending business development events and screening referrals for potential admission Product, Service and Benefit Knowledge: must understand and be able to explain products, services and benefits offered by facility to referral sources, potential residents family members and other inquirers Skills for Assessing Residents for Admission: be able to review a potential resident’s chart and explain to a licensed nurse

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What Most Job Listings Don’t Tell You

General overview for this role type — specific duties and requirements vary by employer.

Management roles in senior living carry a unique blend of healthcare oversight and business operations that most job listings barely touch on. Executive Directors and Administrators are typically responsible for state regulatory compliance, staff retention, census management, and family satisfaction — all at the same time. In Texas, Assisted Living Facility administrators must meet HHSC licensing requirements, which often include specific training hours and ongoing continuing education.

What surprises many new administrators is the direct involvement with families during crises — end-of-life transitions, care disputes, and emergency situations all land on your desk. Staff turnover in senior living runs high nationally, so a significant part of the role is recruiting, training, and retaining quality caregivers. Facilities in the Houston market compete heavily for qualified staff, making retention strategy a critical skill for anyone in these positions.

What to Expect in This Role Day-to-Day

Based on typical senior living facilities in the Houston area.

A typical day starts with a census and staffing review — confirming occupancy, checking for any overnight incidents, and ensuring the day's shifts are fully covered. Morning stand-ups with department heads (nursing, dietary, activities, maintenance) set priorities for the day. You will spend time on the floor interacting with residents and families, which doubles as quality checks and relationship building.

Afternoons often shift to administrative work — reviewing financial reports, handling vendor relationships, preparing for state surveys, and managing marketing efforts to maintain occupancy. Community outreach, hospital discharge planner relationships, and local referral networks are ongoing responsibilities. Most directors describe the role as never having two identical days — the blend of clinical, operational, and interpersonal challenges keeps the work unpredictable but engaging.

Houston Area Salary Data

According to the Bureau of Labor Statistics, Medical/Health Services Manager positions in the Houston metro area earn a median wage of $59.81/hr ($124,405/yr). The typical range is $45.69 – $78.44/hr (25th–75th percentile).

Entry Level (10th) $73,403/yr
Houston Median $124,405/yr
Experienced (90th) $206,565/yr
vs. National Median +0.4%

Source: Bureau of Labor Statistics, Occupational Employment & Wage Statistics (Houston-Pasadena-The Woodlands, TX Metro Area). Salary data provided by Houston Senior Living Guide.

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