Director of Community Relations | Silverado
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Job Description
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Description
Join Silverado Beverly Place in Los Angeles—a memory care innovator proudly ranked among the Top 10 nationwide by Fortune Magazine’s Best Workplaces in Aging Services. Since 1997, Silverado has been dedicated to delivering exceptional care to individuals living with neurodegenerative conditions. We are a certified Great Place to Work® and offer competitive compensation, comprehensive benefits, and meaningful opportunities for growth and advancement.
We are seeking a Director of Community Relations – a passionate and purpose-driven advocate for individuals living with memory impairment in one of the largest and most dynamic markets in the country. This role combines professional outreach, community education, and census development to connect families with personalized solutions that truly change lives.
Be part of a mission that matters. Lead with a memory care innovator.
You bring empathy, resilience, and integrity to everything you do. You listen with intention, build authentic relationships, and thrive in a collaborative, fast-paced environment. You are highly organized, emotionally intelligent, and committed to delivering an exceptional experience to every family and professional partner you serve.
You are familiar with the Los Angeles market, live locally, and are comfortable navigating the unique pace, traffic patterns, and energy of the area.
What You’ll Be Doing:
- Generate qualified, professional referrals to support census development
- Build and maintain relationships with new and existing accounts
- Educate professionals and families on Silverado’s dementia and Alzheimer’s resources
- Promote Silverado services including permanent placement, respite stays, and end-of-life care
- Assess prospective residents for suitability and fit
- Develop and execute sales and marketing strategies and public relations opportunities
- Partner with community leaders to achieve census goals
- Serve as a key member of the Community Leadership team
Qualifications:
- 3–5 years in customer success/service with strong organizational and presentation skills
- Proven success in solution-building and team collaboration
- Preferred: healthcare or dementia care experience; clinical background a plus
- Bachelor’s degree preferred, negotiation skills a bonus
- Demonstrates strong verbal and written communication skills across diverse audiences
Some Other Things to Consider:
- Flexible schedule, including weekends
- Active role: walking, bending, lifting (up to 25 lbs.)
- Must be comfortable with animals and neurodegenerative conditions
- Valid driver’s license and clean driving record required
Why Choose Silverado?
- Fortune Magazine Best Workplace in Aging Services™
- Certified Great Place to Work®
- Strong internal mobility and ongoing training
- Competitive base salary + generous commission plan
#LI-TF1
Silverado offers the following benefits to eligible employees:
- 401(k) matching
- Health, Dental and Vision Insurance
- Flexible Spending Account (FSA)
- Paid time off
- Tuition reimbursement and professional development assistance
- Referral program
- Other amazing benefits such as Pet Insurance, Auto and Home Insurance and Discount Programs!
* Silverado does not accept candidates from outside recruiters or agencies for this role. *
California Employees: For roles requiring driving, the driving requirement has been deemed essential to the performance of this role due to specific business necessity. Supporting documentation is maintained by Silverado and is available for review upon request to ensure compliance with California law.
To view California Consumer Privacy Act (CCPA) information, please visit this page: https://www.silverado.com/legal-disclaimers/#Consumer-Privacy-Act-Disclosure
Employment offers are contingent on background check, drug screening, physical, and TB testing (if applicable).
Silverado uses E-Verify to confirm work authorization with both the Social Security Administration and the Department of Homeland Security
EOE/M/F/D/V
This is a preview of the job listing. The full posting includes complete compensation details, benefits package, qualification requirements, and application instructions.
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What Most Job Listings Don’t Tell You
General overview for this role type — specific duties and requirements vary by employer.
Management roles in senior living carry a unique blend of healthcare oversight and business operations that most job listings barely touch on. Executive Directors and Administrators are typically responsible for state regulatory compliance, staff retention, census management, and family satisfaction — all at the same time. In Texas, Assisted Living Facility administrators must meet HHSC licensing requirements, which often include specific training hours and ongoing continuing education.
What surprises many new administrators is the direct involvement with families during crises — end-of-life transitions, care disputes, and emergency situations all land on your desk. Staff turnover in senior living runs high nationally, so a significant part of the role is recruiting, training, and retaining quality caregivers. Facilities in the Houston market compete heavily for qualified staff, making retention strategy a critical skill for anyone in these positions.
What to Expect in This Role Day-to-Day
Based on typical senior living facilities in the Houston area.
A typical day starts with a census and staffing review — confirming occupancy, checking for any overnight incidents, and ensuring the day's shifts are fully covered. Morning stand-ups with department heads (nursing, dietary, activities, maintenance) set priorities for the day. You will spend time on the floor interacting with residents and families, which doubles as quality checks and relationship building.
Afternoons often shift to administrative work — reviewing financial reports, handling vendor relationships, preparing for state surveys, and managing marketing efforts to maintain occupancy. Community outreach, hospital discharge planner relationships, and local referral networks are ongoing responsibilities. Most directors describe the role as never having two identical days — the blend of clinical, operational, and interpersonal challenges keeps the work unpredictable but engaging.
About This Employer
Silverado Hermann Park is a Assisted Living — TYPE B located in Houston, TX at 5600 Chenevert Street. This facility holds a 4.5-star Google rating based on 73 reviews.
View Full Silverado Hermann Park Profile → See all openings at Silverado Hermann Park →Employer profile provided by Houston Senior Living Guide
Houston Area Salary Data
According to the Bureau of Labor Statistics, Medical/Health Services Manager positions in the Houston metro area earn a median wage of $59.81/hr ($124,405/yr). The typical range is $45.69 – $78.44/hr (25th–75th percentile).
Source: Bureau of Labor Statistics, Occupational Employment & Wage Statistics (Houston-Pasadena-The Woodlands, TX Metro Area). Salary data provided by Houston Senior Living Guide.
Facility Snapshot
5600 Chenevert Street, Houston, TX 77004
View Full Facility Profile →Similar Positions
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